PRIVATE LABEL & OEM WET WIPES
From material and formulation to sheet specifications and packaging, we help brands develop wet wipe products around real market needs and consumer expectations.
WET WIPES FOR DIFFERENT MARKETS
Different applications, consumers and market requirements call for different product directions. We help brands develop the right wipe for the intended use.
Baby & Sensitive
Gentle care for babies and sensitive skin.
Personal Care
Daily cleansing, beauty and personal hygiene.
Flushable
Developed around dispersibility and intended use.
Pet Care
Grooming, cleaning and everyday pet care.
Household
Practical cleaning solutions for everyday spaces.
Professional
Wipe solutions for professional applications.
CUSTOM WET WIPES DEVELOPMENT
BUILD THE WIPE AROUND YOUR PRODUCT
01 Material
Viscose, lyocell, bamboo, cotton and blended options.
02 GSM
From lightweight everyday wipes to premium thicker constructions.
03 Sheet Size
Dimensions developed around application, packaging and user experience.
04 Formulation
Custom formulas developed around product use and market requirements.
05 Wipe Count
Pack counts developed around positioning, usage and retail format.
06 Packaging
Soft packs, flip-top packs, canisters and individually wrapped formats.
WET WIPE SUBSTRATES
CHOOSE THE RIGHT WIPE MATERIAL
100% Viscose
Bamboo Fiber
100% Cotton
Viscose / PET Blends
100% Polyester
FROM PRODUCT IDEA
TO PRODUCTION
We coordinate substrate, formulation,
specifications and packaging around your
target market, positioning and intended use.
FROM BRIEF TO PRODUCTION
A clear, structured development process from your product idea to production-ready wet wipes.
01
PRODUCT BRIEF
Market, target users, positioning and intended use.
02
SPECIFICATION
Substrate, GSM, sheet size, formulation, wipe count and packaging.
03
SAMPLE
We develop samples for evaluation and specification refinement.
04
PRODUCTION
Final specification confirmation, quality control and mass production.
WET WIPES DEVELOPMENT FAQ
Can you manufacture wet wipes under my own brand?
Yes. WOW Supply supports OEM and ODM wet wipe development for private-label brands. We can develop the product around your target market, positioning and intended use, including substrate, GSM, sheet size, formulation, wipe count and packaging.
What wet wipe materials and GSM options are available?
We offer substrate options including 100% viscose, bamboo-derived fiber, 100% cotton, viscose/polyester blends and 100% polyester. GSM can be selected according to the required softness, thickness, strength, application and target cost.
Can the wet wipe formulation be customized?
Yes. Formulations can be developed around the intended application and market requirements, including fragrance direction, moisture level and specific product needs. The formulation is evaluated together with the substrate and finished product rather than as a separate component.
Can I evaluate samples before mass production?
Yes. Depending on the project, we can provide existing samples for initial material and product evaluation or develop customized samples when specific substrates, formulations or specifications need to be tested before production.
What information do you need to start a wet wipes project?
You can start with your target market, intended use, brand positioning and expected order quantity. If the technical specifications are not yet defined, our team can recommend suitable substrate, GSM, sheet size, formulation, wipe count and packaging options.
Can you support wet wipes for different markets?
Yes. We develop wet wipe products for different markets and applications, with specifications and documentation considered according to the product type, target market and applicable requirements. Tell us where you plan to sell the product so these requirements can be reviewed during development.
READY TO DEVELOP
YOUR WET WIPES PRODUCT?
Tell us your target market, product application and requirements. We’ll help you define the right specifications and turn your idea into a production-ready wet wipes product.